About the Shepard Communications Group

Our Values
Contagious passion, a sense of wonder, excellence in everything I do, a deeply felt sense of satisfaction that is shared with my customer, a commitment to intellectual porosity, and a desire to make a difference, not just a living, are who I am, not what I do.

Who We Are and What We Do

Shepard Communications Group provides industry analysis, training and consulting services to component and device manufacturers, service providers, regulatory agencies, professional services firms, universities, advertising agencies, venture capital firms, vertical industry sectors, and global economists. All services are offered in both English and Spanish and are always customized for the market in which they are delivered.

Our Primary Services Include:

Executive briefings, market analyses, strategy sessions, and technology overviews designed to make the profound telecommunications and IT-related changes that are underway in business today meaningful to participants. These classes are delivered to the senior management teams and boards of directors of more than 70 major manufacturers, service providers, professional services firms, and vertical industry players. They are also offered in a slightly different form to sales and marketing organizations.
A broad selection of telecommunications technology courses, ranging from high-level overviews for middle and upper-level management to technical courses for engineering and implementation managers.
Surveys of international telecommunications, both country-specific and of a general nature, help businesses assess the telecommunications infrastructure in countries and regions where they plan to establish operations, and help them understand the cultural, geopolitical and economic considerations that they must consider before establishing a presence.
Supply Chain Management Consulting that helps corporations understand the strengths and weaknesses within their own supply chain. Services include spend analysis, contract analysis, back room system audits, and organizational performance analysis.
Product Training that helps technical sales and marketing personnel understand the competitive nature of the market they sell into, the actions of their competitors, the current market drivers, and the features, functions and benefits of their own products. These are created on a custom basis and tailored for each audience.
Cross-Cultural Transition services. These seminars help employees and their families prepare for expatriation as well as for the far more complex task of repatriation/re-entry.
Curriculum design. These include performance problem analysis, development of instructional objectives, gap analysis, testing services, and selection of delivery media.
Sales and Marketing Curricula. A range of courses that include sales techniques, marketing strategy, presentation skills, technical writing, business case development, and customer analysis.
Materials development. These services include the creation of course materials, product literature, video and audio scripts, and other written products.
Multiple media services. Instructor-led training, while highly effective, is not the only way to deliver educational services. In addition to instructor-led courses we have developed and delivered real-time video-based training (distance learning), asynchronous Web-based training, teletraining (via audio bridge and Web-based content), computer-based training products, interactive CDs, custom-made audio and video programs, written work books, and a variety of others. In every case the medium is specifically selected to meet or exceed the training requirements of the audience. Our strong relationship with global videoconferencing provider Proximity Inc. makes it extremely easy to provide low-cost training services to any number of locations.

All of these products and services are available in either English or Spanish. Other languages can be easily accommodated through our longstanding relationships with simultaneous translation services throughout the world.

Our Mission:

Our mission has three components.

First, we help sales and marketing professionals understand the technologies that underlie the products and services they represent and sell. Second, we help technical professionals understand the markets and services that their technologies enable. Third, we help operations personnel maximize the efficiency of the supply chain for optimal effectiveness through systems analysis and technology audits. Finally, we work with corporate senior management to ensure that the company’s strategic direction is in line with market demand and the capabilities of current technology. In short, we create customer focus through enhanced market and industry awareness.

The Process

Our job is to resolve your business challenge with a viable, cost-effective and timely solution. To achieve this we follow a series of logically sequenced steps.

First: We listen. We analyze what you have to say, we ask questions, we probe, and we test.

Second, we analyze the market in which you operate. We assess the competition, examine your product set, and test both your and our assumptions.

Third, we develop a set of solution scenarios based on the data collection process described in step two. Again, we test with you to select the best solution to the problem at hand.

Finally, we implement the solution and monitor its effectiveness, making course corrections as required.

How We Do What We Do

Our expertise allows us to (1) offer a precise solution to your business challenge, and (2) select the most appropriate solution. For example, if our analysis dictates that an instructor-led class is the best solution for a training challenge, we will encourage you to pursue that option. If video, Web-based delivery, audio or CBT is a more appropriate option, that is the option we will recommend. We will always, however, present alternatives with the advantages and disadvantages of each. We are not “locked into” any particular medium; we use the one that works best for you, not us.

back to the top