Reverse Engineering the Future: A Prescription for Change Leadership

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Reverse Engineering the Future: A Prescription for Change Leadership

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More than a decade ago technologist Alan Kay observed, “The best way to predict the future is to invent it.” Never have those words been more appropriate than today, in the first decade of the 21st century, companies are awash in the white noise of competition, struggling to rise above the noise floor and be recognized for their unique brand of relevance. But to get there requires careful planning and flawless execution, as well as a clear and unwavering focus on the market and its demands.

This book, based on the research conducted by the author while pursuing his doctoral degree in the sociological implications of technology, introduces the concept of Reverse Engineering the Future and how to apply it in a business environment. The book addresses technology, social, competitive and organizational issues, and concludes with a model for applying the REF process as well as a carefully documented case study that demonstrates how the Reverse Engineering process can be applied - and where it can succeed and fail. Rich with a broad array of content, this thought-provoking eBook provides valuable insights for anyone with a need to influence the market, customers, competitors or colleagues.

ISBN: 978-0-9892492-1-8

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